I have it figured out

I often wondered who purchased the items from infomercials. Some of them appear interesting but I've never placed an order until...I was home sick with the flu. Somehow in my delusional state I thought Hip Hop Abs would be a great addition to my other unused exercise tapes. I'm not knocking Hip Hop Abs or even infomercials but I have discovered that while in the grip of a fever you will do the unusual.
The funny thing is a coworker that was sick last month told me she purchased a pocket sized voice messager off of an infomercial while she was sick.
Now, I have to wonder!
Who is the target of infomercials.
Laura